Panasonic Privacy Notice

Last updated January 1st, 2026

Panasonic is committed to ensuring that your “Personal Data” (as explained below) is used fairly, lawfully, and securely and that your privacy is protected at all times. We place high importance on compliance with the applicable privacy and data protection laws and regulations, including, but not limited to the European Union (EU) Regulation 2016/679 General Data Protection Regulation (“GDPR”).

This Privacy Notice is intended to tell you how we “process” (as explained below) information about you ("Personal Data" as explained below) that you provide to us or that we collect through your use of [this website/our websites, password secured platforms, products, devices or applications, your contacts with our customer service, or your subscription to marketing communications] (collectively our “Services”), or when you engage with us on social media or otherwise interact with us. It also applies if explicit reference is made to it via link or in a similar manner. Wherever we process your Personal Data, and a different privacy notice is required (e.g., for other specific websites, platforms, or portals), Panasonic will provide a specific privacy notice. This Privacy Notice supplements other privacy notices and is not intended to override them.

This Privacy Notice explains what Personal Data we collect, store, use, disclose and transfer (hereinafter “process”), how we do it, for which purpose and what our legal bases are. It also provides you with information on your rights under the GDPR and how you can contact us if want to exercise your rights or have a complaint.

This Privacy Notice is issued by Panasonic Industry Europe GmbH, Caroline-Herschel-Straße 100, 85521 Ottobrunn, Germany on behalf of ourselves and the Panasonic Group of Companies. The Panasonic Group of Companies consists of Panasonic Holdings Corporation, headquartered in Kadoma, Osaka Prefecture, Japan, as well as a number of Affiliates  who can be found here: Panasonic Holdings Corporation         

In this Privacy Notice, when we refer to “Panasonic”, “we”, “us” or “our”, this means the relevant company/companies (in the case of joint controllers) in the Panasonic Group that is/are responsible for processing your Personal Data. For Personal Data gathered via this website, this is Panasonic Industry Europe GmbH. Where several Panasonic companies are jointly responsible for the processing of your Personal Data, you can exercise your rights against the company issuing this Privacy Notice.

For the purposes of this Privacy Notice, "Personal Data" consists of any information about an individual from which that person can, directly or indirectly, be identified. When we combine other information (i.e., information that does not, on its own, identify an individual) with Personal Data, we treat the combined information as Personal Data.

Depending upon your use of this website/our Services (see Section ‎4 below), and your cookie choices (see Section ‎14 below), Panasonic collects and processes some or all of the Personal Data set out in the table below, using the methods and channels also set out in the table.

We process your Personal Data in the context of the activities and for the purposes set out in the table below and rely on one or more of the following the specified legal bases:

• Performance of a contract: Where we need to perform a contract which we are about to put in place or have put in place with you as a party, or (at your request) take steps before putting such a contract in place (Art. 6(1)(b) GDPR);
• Legal obligation: Where we need to comply with a legal obligation to which we are subject (Art. 6(1)(c) GDPR);
• Legitimate interests: Where we are acting in our legitimate interests, provided that they are not overridden by your fundamental rights (Art. 6(1)(f) GDPR). We assess our legitimate interests for processing your Personal Data and balance them against any potential impact on you. Where we rely on our legitimate interests you have the right to object to such processing at any time under the conditions set out in the GDPR; for more information on our legitimate interests or our balancing test, please contact us by using the communication means set out in Section 16 below;
• Consent: Where we rely on your consent, we will ask for it separately (6(1)(a) GDPR). Generally, we rely on consent where we are required in relation to sending marketing communications to you via email or text message and in using cookies.

Please note that Panasonic does not base any decision solely on automated processing including profiling that significantly affects you or has legal effects for you (Art. 22 GDPR) and that we will only use your Personal Data for the purposes for which we collected it as detailed in the table below and our Cookie Policy, unless we reasonably consider that we need to use if for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the new purpose is compatible with the original purpose, please contact us by using the communication means set out in Section 16 below.

We will not disclose your Personal Data to third parties for their own independent marketing or business purposes unless you have given your consent to do so. However, we may have to disclose your Personal Data to the following categories of recipients for the purposes we collected it as set out in Section 4 relying on the legal bases specified therein:

 I.         Panasonic Holdings Corporation and Affiliates

We may need to transfer your Personal Data within the Panasonic Group of Companies to provide the Services you require or any other services/assistance you request. All companies within the Panasonic Group are required to follow the privacy practices set forth in this Privacy Notice, or another privacy policy that they may notify to you and to process your Personal Data in accordance with the applicable privacy and data protection laws and regulations.

II.         Service Providers

We use external service providers to provide us with information technology, systems administration and customer services, and to help us manage certain activities and services on our behalf, and they will only act in accordance with our instructions as data processors.

These service providers include information technology and systems administration service providers, such as web hosting service providers to host our websites and Consent Management Platform providers to assist us in managing your consent and to keep our information on user tracking practices up-to-date, marketing and sales service providers, such as providers of customer relationship management (CRM) and lead generation tools, and data analytics providers to assist us in understanding the usage of our products/devices and Services, to enable us to improve our Services. Please see our Cookie and User Tracking Policy for further information.

III.         Third parties when required by Law or to Protect our Business and Services

We will disclose your Personal Data to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies; to protect our customers (e.g., to prevent spam or attempts to defraud users of our Services); to operate and maintain the security of our Services (e.g., to prevent or stop an attack on our systems or networks); to protect the health and safety of our colleagues and others with whom we have contact; or to protect the rights or property of Panasonic, including enforcing any terms or agreements governing the use of our Services.

IV.         Other Parties in Connection With Corporate Transactions

We may disclose your Personal Data to a third party or within the Panasonic Group of Companies as part of a reorganisation, merger, transfer, sale, joint venture, assignment or other disposition of all or any portion of Panasonic's business, assets, or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.

 V.         Third-party Campaign Providers

We disclose your Personal Data to third-party sponsors of sweepstakes, contests, free prize draws, competitions, and similar promotions you participate in. These third-party providers will be identified to you prior to when you enter any competition, sweepstake, prize draw or similar promotion.

 VI.         Social Networking Providers and Platforms With Your Consent

We may provide your Personal Data, to social networking providers so that they can help us display advertisements about our Services and to facilitate recommending and sharing our articles and content on the social networks. For more information please Section 13 below.

VII.          Other Parties With Your Consent or At Your Direction

We may share Personal Data about you with third parties when you consent to or request such sharing. Such as third parties who provide data enrichment services, Media Agencies and LinkedIn.

VIII.          Channel Partners

If you have contacted us regarding a potential sales opportunity, we may provide your Business Contact Data and Identity Data to our approved channel partners in order for to them to follow up the request for contact and further qualify your requirements

The security of your Personal Data is of greatest importance to Panasonic. We have put in place a range of appropriate physical and technical measures as well as robust policies and processes. The purpose thereof is to safeguard your Personal Data and to protect it against accidental or unlawful destruction or alteration, accidental loss, unauthorized disclosure, or access and against other unlawful forms of processing. These measures take into account the state of the art of the technology, the costs of its implementation, the nature of the Personal Data, and the risk of the processing.

Information security, including the protection of Personal Data is organized in a global Panasonic Program called Information Security Management (“ISM”). The related aim, standards and implementation measures are organized in a globally valid Policy, and further standards and guidelines. The program and all its parts follow a strong yearly Plan-Do-Check-Act (PDCA) approach to secure the confidentiality, integrity, and availability of all data (including your Personal Data) for the whole information lifecycle from collection to destruction of such information.

All our websites are protected by Hypertext Transfer Protocol Secure (HTTPS) to secure the communication between your web browser and our web servers. The communication protocol is encrypted using Transfer Layer Security (TLS) OR Secure Sockets Layer (SSL). Other security layers and measures need to be kept confidential to prevent malicious actors from understanding out security setting.

Where we need to collect your Personal Data before we can provide our products and/or Services and you fail to provide that data when requested, we will not be able to provide products and/or Services if we do not have all the Personal Data we need. In this case, may have to cancel a Service you have with us and will notify you if this is the case at the time.

What are your rights?

Your rights under the GDPR include the right to be informed, the right to access a copy of your Personal Data, the right to request the rectification or the update of any inaccurate Personal Data we hold, and the right to request erasure of your Personal Data.

You also have the right to obtain restriction of the processing of your Personal Data, the right to object to the processing of your Personal Data at any time under the conditions set out in the GDPR, and the right not to be subject to a decision based solely on automated processing.

In addition, you have the right to data portability in certain cases. This is the right to request the return of the personal data you have provided to us in a structured, commonly used and machine-readable format and to request the transmission of such personal data to a third party, without hindrance from us and subject to your own confidentiality obligations.

You also have the right to not provide consent and, where you have consented to our processing of your Personal Data, you have the right to withdraw such consent at any time without this withdrawal affecting the lawfulness of the processing prior to such withdrawal.

Your rights are further specified in Art. 7 and Chapter 3 of the GDPR and other applicable data protection legislation.

Your right related to Marketing Communication

You have the absolute right to object to the processing of your Personal Data for marketing purposes. If you object and request us to stop processing your Personal Data for marketing purposes, we shall stop processing your Personal Data for those purposes.

Exercising your rights

If you wish to exercise any of the above rights, then please contact us by using the communication means set out in Section 16 below.

If you do not wish to receive marketing communication from Panasonic, then please click "Unsubscribe" from any marketing or promotional email you receive from us.

Complaints

If you are not satisfied with how we process your Personal Data, then please contact us by using the communication means below in Section 16 or alternatively file a complaint with the competent supervisory authority:

• EEA/EU authorities: Members | European Data Protection Board (europa.eu)
• United Kingdom (UK): Make a complaint | ICO

Where we transfer your Personal Data to recipients located outside of the European Economic Area ("EEA") we ensure that your Personal Data remains protected by transferring it only to countries that offer an adequate level of protection as recognised by the European Commission such as e.g., Japan and the United Kingdom and/or by using the Standard Contractual Clauses (“SCCs”) approved by the European Commission and where required putting supplementary measures in place to afford your Personal Data with essentially the same level of protection it has in the EEA. Your use of our Services may particularly involve the transfer and the processing of your Personal Data from the EEA to our headquarter in Japan (Panasonic Holdings Corporation), to our affiliates (in the United Kingdom (UK) and to service providers and/or third parties based in the United States of America (USA).

• According to their own statements, all non-EU providers we used provide for an adequate level of data protection that corresponds to that of the EU-US Data Privacy Framework. In addition, we have entered into SCCs with them to ensure a level of data protection essentially equivalent to the one afforded in the EU.

In the same way, if we transfer your Personal Data outside of Serbia, Switzerland, Turkey, or the UK, we will ensure that your Personal Data remains protected in line with the requirements set out in the applicable data protection legislation. You may request additional information in this respect and obtain a copy of the appropriate safeguards we provide for by using the communication means below in Section 16.

We will only retain your Personal Data for the period necessary to fulfil the purposes for which it has been collected. This includes the purposes of fulfilling our contract with you, satisfying any legal, regulatory, accounting, reporting obligation we are subject to and the establishment or defence of legal claims.

To determine the appropriate retention period, we consider the amount, nature and sensitivity of your Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements. For details of retention periods for cookies used on this website, please see our Cookie Policy. If you would like to know more about the retention periods we apply to your Personal Data, please contact us by using the communication means set out in Section 16 below.

Our websites, applications, products and services may contain third-party technologies, including links to third-party websites, applications, embedded functions, and content such as videos. We also use cookies and similar technologies, such as local storage, session storage, web beacons, and other tracking technologies. Integration of those third-party technologies may result in the sharing of your personal data with these third-parties by clicking on those links or enabling those connections. We strongly recommend that you take the time to review the privacy policies of any third parties to which you provide Personal Data.

For information on what cookies are, how Panasonic and other third-parties use cookies and similar technologies, and for details of how cookies can be disabled, please see our Cookie Policy .

I.        Third-party technologies

We use the following third-party technologies on our websites, applications, products, and services to provide you with a range of services and features, including social network integration, analytics, and content delivery:

• Google Fonts
  We integrate the fonts ("Google Fonts") of the provider Google to displaying the fonts in your browser.
  Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
  Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  Privacy Policy: https://policies.google.com/privacy.
• reCAPTCHA
  We integrate the "reCAPTCHA" function to be able to recognize whether entries (e.g., in online forms) are made by humans and not by automatically acting machines (so-called "bots").
  Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
  Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  Privacy Policy: https://policies.google.com/privacy 
  Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de
  Settings for the display of advertisements: https://adssettings.google.com/authenticated
• YouTube
  We integrate YouTube videos, which are stored on YouTube.com and can be displayed directly from our website. In order to view the videos, you must have agreed to the use of advertising cookies.
  When you visit our website YouTube receives the information that you’ve accessed our website or any subpage of our website. In addition, Device/Application/Product Log Data is transferred. This happens regardless of whether a YouTube user account exists or not. If you are logged into Google your Personal Data will be assigned directly to your account. If you do not wish to be associated with your profile/account on YouTube, you need to log out before clicking the button. YouTube stores your Personal Data as usage profiles and uses them for advertising purposes, market research and /or need-based design of their website. This takes place to provide needs-based advertising and to inform other users on the social network about your activities on our website. You have the right to object to the creation of these user profiles and need to contact YouTube to exercise this right. For more information, please consult Google Privacy Policy.
• Google Analytics
  We use Google Analytics on our websites, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyse your use of our websites. Google collects data to uniquely identify your browser, information about when and how often you have visited our websites, the duration of your visit and how you have interacted with out websites.
  By adding “get._anonymiseIP()” to the Google Analytics code, Google will only receive a shortened form of your IP address.
  To opt out of having your data processed by Google Analytics, you can install the following browser add-on:
  https://tools.google.com/dlpage/gaoptout?hl=de
  more information, please consult Google Privacy Policy.
• Google Tag Manager
  We use Google Tag Manager for our website, which is provided by Google Ireland Limited, Gordon House, Barrows Street, Dublin 4, Ireland. Google Tag Manager allows us to centrally integrate and manage various tracking tools used on our website through a snippet of code.
  Google Tag Manager is a tool for organising website tags that we can control centrally from a single user interface. Tags are small pieces of code that record, for example, your activity on our website. This is done by inserting pieces of JavaScript code into the source code of our website. The Google Tag Manager triggers other tags from other Google products, such as Google Analytics, to analyse user behaviour.
  For more information, please visit Google’s Privacy Policy.
• OneTrust
  We use the privacy management tool from OneTrust, which allows you to manage your cookie settings on our websites. More information on the processing of personal data by OneTrust can be found at: https://www.onetrust.com/privacy-notice/
• LinkedIn Insight Tag
  We use the LinkedIn Insight Tag on our website, which is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The LinkedIn Insight Tag is a piece of JavaScript code that allows us to track conversions, retarget website visitors, and unlock additional insights about members interacting with our content on LinkedIn. The LinkedIn Insight Tag collects data about your interactions with our website, such as the pages you visit and the actions you take. This data is used to provide insights about our website's performance and to deliver targeted advertising on LinkedIn.
  For more information, please visit LinkedIn's Privacy Policy: https://www.linkedin.com/legal/privacy-policy

We operate on various social media platforms such as e.g., Facebook, Instagram and YouTube

We make use of the services provided by the social media platforms mentioned above. Please note that your visit and interaction with our presence on social media is on your own responsibility.

When you visit our presence on social media, social media platforms providers collect your IP address and other information that is available on your device in the form of cookies. This information is used by the social media network to provide us, as the operator of the accounts, with statistical information about the interaction with us. In addition, we will process data stemming from you use of our social media presence that you provide to us and that requires interaction:

Facebook: The privacy policy of the social media platform Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, can be read here.

Xing: The privacy policy of the social network Xing, which is operated by New Work SE, Am Strandkai 1, 20457 Hamburg, Deutschland, can be viewed here .

Instagram: You can find the privacy policy for the social media platform Instagram, which is operated by Meta Platforms Ireland Limited, here .

YouTube: The privacy policy of YouTube, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, can be viewed here.

To exercise your rights under the GDPR please contact us by using the communications means set out in Section 16 below or the provider of the social media network provider.

This Website is not intended for children (anyone under the age of 16 years), and we do not knowingly collect or try to collect Personal Data from or about children.

It also is important that you check back often for updates to the Privacy Notice, as we may change it from time to time. The “Date last updated” Section at the top of this page states when this Privacy Notice was last updated, and any changes will become effective upon our posting of the revised Privacy Notice.

We will provide additional notice to you if these changes are material by adding a statement to this website or by sending you a notification through any relevant Services or email.

We encourage you to review the Privacy Notice whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. It is important to us that the Personal Data we hold about you is accurate and up to date at all times. If any of the Personal Data we hold about you changes, please keep us informed.

If you have any questions regarding the collection, processing, or use of your Personal Data or if you wish to exercise your rights, please contact us at:

You can also contact our Data Protection Officer (DPO) at  PIEU-Dataprotection@eu.panasonic.com 

If you have questions about Data Protection in Europe, please contact us at:

Panasonic Industry Europe GmbH
The Data Protection Officer
Caroline-Herschel-Straße 100
D-85521 Ottobrunn
or by e-mail: PIEU-Dataprotection@eu.panasonic.com 

If you have any questions about Data Protection in the United Kingdom (UK), please contact us at:

UK Legal Department
Panasonic Business Support Europe GmbH (UK branch)
Maxis 2, Western Road,
Bracknell, Berkshire,
RG12 1RT
or by e-mail: UKLegal@eu.panasonic.com