Panasonic Industry presents kinari: a sustainable plastic alternative

kinari^TM stands out as a high-strength material formed from cellulose fiber derived from various waste plant materials, bonded with a minimal amount of oil-based resin. The material's unique and patented production process preserves its whiteness, offering versatility in terms of forms, colors, and textures.

What sets kinari^TM apart is its eco-friendly production process, which significantly reduces CO2 emissions compared to traditional methods. The material utilizes a diverse range of waste substances, such as used coffee grounds, excess trees cleared from woodland, and residues from sake brewing, eliminating pressure on the food supply chain.

The kinari^TM team is continuously improving its biomass content, with the goal of achieving a 100% biomass formulation, eliminating the need for petroleum-based resin entirely. The material offers dual recycling methods – biological recycling through industrial compost and material recycling, contributing to a fully closed-loop society.

Explore kinari^TM  first hand

Panasonic Industry invites forward-thinking brands to explore kinari^TM‘s potential and join in the mission to replace plastics with fully biodegradable, plant-based alternatives, contributing to a better life for all. A first opportunity to see products made of kinari^TM and get to learn more about the features and benefits is the Bioplastics Innovation Forum in Munich, Germany. On the 6^th of March, Mickaela Robertson, New Business Development Manager at Panasonic Industry Europe, will share insights and details about kinari^TM: "Incorporating bioplastics into our sustainability strategy is part of our commitment to a greener future where innovation meets environmental responsibility. We are very excited to share our insights about kinari^TM with interested companies from various industries."

Businesses can seamlessly adopt kinari^TM as an alternative to plastic without investing in new equipment. Several Japanese and international brands across several industries have already collaborated with Panasonic to develop products made with kinari^TM, receiving positive feedback from customers. kinari^TM is not just a sustainable material; it is a step towards Panasonic GREEN IMPACT initiative, aligning with the company's commitment to a carbon-neutral, sustainable global environment.

Further information about kinari^TM can be found here.